- Excellence – We always drive excellence through innovation.
- Commitment and Dedication – Our commitment and dedication creates value for all our stakeholders.
- Respect – We treat all stakeholders with respect and dignity.
- Ownership – We always take responsibility for our actions.
- Ethics – Achieve the most admired standards of ethics, through integrity and mutual trust.
- Agility – We are responsive, proactive and deliver our promises with a sense of urgency and short response time.
- Care – We care for all our guests, our environment – both existing and potential, our community and our people.
- Fun at Work – We create an environment where we enjoy working. We believe that a happy employee leads to a delighted guest.
- Management – Our core values are deeply embedded with our motivation and we aspire to become the best hotel management company in India.
- Marketing – We have emerged to be the best hotel marketing company in India by maintaining years of partnership with different hotels and resorts.
- Franchise – We thrive to assist numerous hospitality organizations in domestic and international franchise expansion, which makes us the best hotel franchise company in India.